Gumroad Is The Best Platform To Sell Your Digital Products.
You may not know this, but…
It’s where I made my first dollar selling this “Social Media Manager” template made in Notion.
Selling your digital products is the easiest way to make your “online income” if you don’t have a single penny to start your business.
If you have read my post on how I built my business over the past 2 years…
You’ll know I started from ground zero and didn’t spend a dime to earn my first dollars.
I tweeted about it, I enjoyed the moment and had a great mindset shift on how money works.
And Gumroad made this all possible.
Thanks to No-Code tools I realized there’s more to life than a 9-5 job.
Gumroad enables an unfair advantage to creators selling their products with its features.
Perhaps, this will give you a more vivid idea than me, who started with no knowledge.
1. Gumroad Discover Marketing
Gumroad proves to be not just a platform to sell, but also brings in organic traffic to your product to get you sales.
To list your product on Gumroad Discover :
You’ll need atleast $10 in sales
Get your account verified by the Gumroad team
Then, it optimizes your ranking in the internal search and drives traffic.
And it’s pretty good traffic.
2. Storefront Customisation
Products ranging from digital products like templates, courses, memberships, and e-books to physical products can be sold on Gumroad.
Build your landing page with these integrations :
Custom Designed Cover Image & Thumbnail
Product Description With Embeds
Product Tier-Variations
Pay What Buyers Want
Custom Domain & Url
Community Access
Quantity Selection
Refund Policy
Gumroad’s product editor is not the best one out there, but it gets the job done.
3. In-Built Email Marketing
Sahil Lavingia, the creator of Gumroad knew the true potential of emails in driving revenue in a business.
This is why Gumroad has a built-in email feature.
You can send emails to your list by segmenting them :
Based on Customers, Followers or Affiliates
Based on the Date, Country, and the Price
You also have options to create drafts & schedule your emails.
Good copywriters can bank largely based on this one feature that Gumroad has.
Note: You need at least $100 in sales to send emails to more than 100 people.
4. Automated Workflows
Welcome emails are the best way to enhance the trust you have with your audience.
The series of emails that go out every day, every week can turn almost 80% of your leads into customers.
Nurturing them by continuously providing value with your email series can boost your profit to the sky.
Gumroad’s workflows reveal these email stats for you :
Number of Emails Sent
Click Through Rates
Published Date
Open Rates
Views
With a solid workflow to nurture your audience over time, your business will have compounding growth.
5. Quick Checkout
In the 2000s, most businesses struggled with improper responses and errors in payment due to a lack of tools.
PayPal & Stripe came along the way to get the job done.
Gumroad integrates just with these two platforms to ensure a smooth checkout for your buyers.
But there’s more…
Checkout process can be customized in Gumroad
It supports both international card transactions and PayPal.
This enhances the customer experience and they can feel a stress-free payment process.
6. Freebies Sales
This is one of my favorite features of Gumroad.
You can create free products as “lead magnets” that attract people who are interested in the idea.
This gives you a large advantage :
Building an MVP (Minimum Viable Product) is made simple
You can test the market for new ideas with freebies
Buyers can pay what they want ( Measure your trust level )
Building new premium products based on your freebies ensures that they’ll most likely sell in the market.
This is a luxury that Gumroad creators enjoy !
7. Collaborations
“Collaboration” is a new feature recently released on Gumroad.
Initially, Gumroad used to be a single-player game with mostly solo creators building their products.
Affiliates came along the way but still had a hierarchy between the affiliate and the creator.
This new feature lets multiple creators pool their knowledge to build a product with their buyer’s needs in mind.
Connections are the foundation of growing a business.
Enabling multiple-player product creation will be a game-changer in the market.
8. $0 to Start
Most creators love Gumroad for this one feature if I feel my gut instincts right.
Investments are necessary to yield any return in almost all businesses.
But, Gumroad makes the barrier to entry into the creator economy almost 0 with the ability to sell for $0.
Building a $0 No-Code Business as a Solopreneur is the idea my brand revolves around.
Make Gumroad a powerful tool in your business stack !
9. Analytics
Most businesses are data-driven.
Selling digital products online is no different.
“Gumroad Analytics” enables direct access to the data points in your business.
It enables you access to :
Sales and views data with a clean bar graph
Country from which people are buying
Pinpoint your primary traffic source
Track your organic daily traffic
Your conversion rates
Deeply reflect on your analytics and improve as needed.
You’ll never go broke ever in your life.
That’s the 9 features that I need to run pretty much my entire business.
It's the easiest place to sell.
Sometimes, I wonder how much value one can build and provide for free.
You get all of these features without even lifting a finger.
Note that Gumroad charges 12% of your revenue in exchange for their services, but it’s a no-brainer for new creators.
Just like how I sold my Social Media Manager made in Notion.
That’s all for today.
I’ll see you next week.
Thanks for reading.
- Templater Guy